Frost Gelato

Frost Gelato is a hip and cool – pun intended – take on a traditional treat. The tasty confection purveyor opened it's doors in Tucson, AZ in 2005 and now boasts franchises as far away as Kuwait.

To give the brand the stylish vibe it was seeking Nocturnal applied a minimal, modern aesthetic punctuated by patterns of frosty starbursts in chilly blues, icy white and shimmering silvers. The graphic elements and color palette were applied to interior fixtures and decor, marketing and sales collateral, menus, wearables, promotional items, advertising, product packaging and more.